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iRubric: Written Proposal rubric

iRubric: Written Proposal rubric

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Written Proposal 
A proposal written to a supervisor or purchasing authority in our Business Communications class that includes formatting a brief memo-style document into sections with 1.5 spacing, 1" margins and a data chart showing the comparisons and cost involved in the proposal. Mild research is necessary to complete the background before writing this document.
Rubric Code: A9XCA3
By karitoms
Draft
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Written Proposal
  Poor

1 pts

Fair

3 pts

Good

5 pts

Proposal Format

Poor

No discernible format is visible from layout. Spacing is inconsistent and makes reading difficult.
Fair

Memo format is stated, but heading needs to show the recipient, date or other information. Spaces are needed between each section. Section titles should be bold. Margins are 1" and 1.5 spacing is used.
Good

Memo format is used, all five sections are clearly marked and complete. Heading is complete. Section titles are bold. Margins are 1" and 1.5 spacing is used.
Purpose

Poor

Development of ideas as to 'why' proposal is important is unclear. No background information is included.
Fair

Proposal purpose is short and choppy. Not fluently written as to why we are reading this memo. Some background is included, but terms are not identified.
Good

Proposal purpose is clearly, but briefly written. Proposed solution to problem presented is briefly recommended. Background information relevant is included and any uncommon or technical words are defined.
Problem Defined

Poor

Reason that problem exists is vague, zero points if section is missing
Fair

Problem states that it exists, but doesn't explore who it effects or why it is perceived to be an issue
Good

Problem is defined. Effected populations are identified and underlying issues are presented. Facts are included.
Solution Presented

Poor

Solution is brief and not justified fully.
Fair

Solution shows exact recommended items/actions to fix the problem. Research is referenced in solution. A solution is mentioned, but lacking in details or information needed to make a decision.
Good

Solution shows recommended items, and a chart to demonstrate populations and their effect on having the problem solved. Solution also incorporates written justification on how the problem is fully solved. A plan is fully developed to solve the problem, utilizing facts stated.
Budget

Poor

Costs are listed.
Fair

Costs are listed in a tabular format.
Good

Costs are listed in a tabular format with comparisons from three vendors and justified to clarify why a particular solution is the best fit for the budget.
Closing

Poor

Does not summarize, but ends abruptly. Introduces new information as an 'add-on' instead of wrapping up.
Fair

Briefly closes, but does not reinforce the positive benefits of adopting the solution mentioned.
Good

Summarizes plan highlights, benefits and urges a decision on the planned solution.
Style of Writing

Poor

Incomplete or passive sentences permeate the writing piece. The proposal does not engage the reader. Formalities are absent in the proposal.
Fair

Short words are used, but also short sentences. Readers feel a staccato rhythm to the proposal, instead of a harmonious flow of ideas. Sentences use a passive voice, instead of an active tone.
Good

Short, simple words are used to convey ideas. Technical words are defined. Sentence length varies and uses an active tone of voice. Appropriate formality is used for the audience.
Mechanics

Poor

Spelling and punctuation errors exist in multiple instances. Format is inconsistent or unreadable.
Fair

Spelling is 100% correct, but punctuation errors exist or paragraphs are not formatted into single ideas.
Good

Spelling, punctuation and format are all correct and appropriate for the reader.



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