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iRubric: Business Plan - Final Project Rubric

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Business Plan - Final Project Rubric Business Plan - Final Project Rubric Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. Rubric Code: A9CB87 By davidmmathews Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12, Undergraduate

Business Plan Project 100 %
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Title Page and Table of Contents 10 pts Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content.	Poor Does not meed expectations Missed Title Page or Table of Contents.
Executive Summary 20 pts Convinces reader that business is sound and has opportunity for success	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
General Company Description 40 pts Basic Description Business Product or Service Legal structure Location & Facilities	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Marketing Analysis 10 pts Identify Market Segments Customer and Competitor Analysis	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Marketing Plan 60 pts Product, Price, Place, Promotion	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Management 10 pts Organizational Structure Staffing, including job descriptions.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Financial Plan 10 pts Start-up Costs Estimated Sales & Profits	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Report Mechanics 10 pts Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.	Excellent Meets or Exceeds Highest Expectations Met all requirements of report mechanics.	Good Above Expectations Met most requirements of report mechanics with few errors.	Fair Meets Expectations Did not meet most of requirements of report mechanics.	Poor Does not meed expectations Did not meet any requirements of report mechanics.
Creativity 10 pts Keeps the reader's attention Helps make plan visually attractive to reader Created advertisement or business card.	Excellent Meets or Exceeds Highest Expectations Completed an advertisement or business card for business.	Good Above Expectations Completed business plan but didn't add any advertisement.	Fair Meets Expectations met most requirements of business plan without advertisement.	Poor Does not meed expectations Didn't complete business plan or advertisement.
Bibliography 5 pts Cited sources of information. MLA Style on seperate page	Excellent Meets or Exceeds Highest Expectations Completed all cited sources on seperate page.	Good Above Expectations Completed a cited source page with few errors.	Fair Meets Expectations Completed Cited Sources but not on seperate page.	Poor Does not meed expectations Did not cited sources.

Keywords:

Entrepreneurial Business Plan

Subjects:

Business

Types:

Project

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