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iRubric: Print Advertisement rubric
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Print Advertisement
Print Advertisement
Rubric Code:
A8CB8W
By
JHen10
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
9-12, Undergraduate
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Print Advertisement
Poor
1 pts
Fair
2 pts
Excellent
3 pts
Creativity/Effort
Poor
The advertisement lacks originality and effort.
The advertisement is inadequate.
Fair
The advertisement is relatively creative and visible effort has been made.
Excellent
The advertisement is creative, unique and eye-catching.
Excellent advertisement.
Illustration
Poor
Illustration is non-existent and/or does not entice the reader to further explore the ad.
The illustration is poorly done and is not memorable.
Fair
Illustration is obscure and does not attract attention.
The illustration fails to communicate a message.
Excellent
The illustration attracts and holds the attention of the reader.
The illustration encourages reader to explore the product.
Logo
Poor
The advertisement does not contain a logo.
Fair
The advertisement contains a signature logo but the business and/or product is not instantly known.
Excellent
The advertisement contains a signature logo that is creative and gets instant recognition for the business and/or product.
Slogan
Poor
The advertisement does not contain a slogan.
Fair
The advertisement contains a slogan, but the business and/or product is not instantly known.
The slogan has a few grammatical errors.
Excellent
The advertisement contains an original slogan that gets instant recognition for the business and/or product.
The slogan is free of grammatical errors.
Target audience
Poor
The advertisement does not appeal to target audience.
The student/group does not recognize any particular target audience.
Fair
The student/group is aware of their target audience but fails to be appealing.
Excellent
The student/group is aware of their target audience and creates an appealing advertisement.
Subjects:
English
Vocational
Types:
Project
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