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iRubric: Print Advertisement rubric

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Print Advertisement Print Advertisement Rubric Code: A8CB8W By JHen10 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12, Undergraduate

Print Advertisement
	Poor 1 pts	Fair 2 pts	Excellent 3 pts
Creativity/Effort	Poor The advertisement lacks originality and effort. The advertisement is inadequate.	Fair The advertisement is relatively creative and visible effort has been made.	Excellent The advertisement is creative, unique and eye-catching. Excellent advertisement.
Illustration	Poor Illustration is non-existent and/or does not entice the reader to further explore the ad. The illustration is poorly done and is not memorable.	Fair Illustration is obscure and does not attract attention. The illustration fails to communicate a message.	Excellent The illustration attracts and holds the attention of the reader. The illustration encourages reader to explore the product.
Logo	Poor The advertisement does not contain a logo.	Fair The advertisement contains a signature logo but the business and/or product is not instantly known.	Excellent The advertisement contains a signature logo that is creative and gets instant recognition for the business and/or product.
Slogan	Poor The advertisement does not contain a slogan.	Fair The advertisement contains a slogan, but the business and/or product is not instantly known. The slogan has a few grammatical errors.	Excellent The advertisement contains an original slogan that gets instant recognition for the business and/or product. The slogan is free of grammatical errors.
Target audience	Poor The advertisement does not appeal to target audience. The student/group does not recognize any particular target audience.	Fair The student/group is aware of their target audience but fails to be appealing.	Excellent The student/group is aware of their target audience and creates an appealing advertisement.