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iRubric: Marketing Plan Rubric

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Marketing Plan Rubric Marketing Plan Rubric Rubric Code: A8BX3W By dwickstrom Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Graduate

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	Exceptional/Excellent 5 pts	Good/Sound 4.5 pts	Acceptable/Solid 4 pts	Poor/Weak 3.5 pts	Unaccceptable/Failing 0 pts
Statement of Need How well does the problem statement/statement of need invoke pain ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Consumer Demand there a clear connection drawn between the needs of the consumer and the product/service offering?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Consumer Insight Does the marketing survey create a clear gateway for consumer to share his/her purchase opinion(s)	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Strategic Vision Is the organization's vision, and objectives viable ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Target Market How evident is the target market and the demographics that the organization aims to serve ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Niche Marketing Does the organization exhibit any form of marketing myopia ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Core Competencies How well have the core competencies of the organization been communicated ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
SWOT How strong is the organization’s SWOT model ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Industry Analysis To what extent has the organization evaluated its industry ? Competitors ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
External Forces What consideration has been given to external success influencers ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Brand Visual & Audio How create, unique, and clean is the logo/slogan ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Brand Image To what extent has the brand image been explained ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Product/Service Mix & Pricing How well thought out is the product/service mix ? The pricing model ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Print Advertisement(s) How attractive and appealing is the print advertisement ? Relevance of celebrity endorsement if any ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Commercial How appealing is the video/audio commercial ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Consumer Buying Process How clean and clear is the consumer purchase experience and its explanation ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Distribution Strategy What logic has been placed behind the product/service distribution strategy ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
PR Release How clear and concise is the product/service public relations release ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
Promotions How attractive are the sales promotions/incentives ? Customer Loyalty Program ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.
eMarketing If applicable, what thought has been given to eMarketing ?	Exceptional/Excellent Marketing Development Team does an outstanding job of selling the link between this marketing attribute, and the curiosity of the end consumer.	Good/Sound Marketing Development Team is convincing in addressing this attribute, and incorporates a healthy balance of lecture concepts.	Acceptable/Solid Marketing Development Team addresses marketing attribute academically, but does not draw parallels that make the concept real to the consumer reading it.	Poor/Weak Marketing Development Team makes a marginal effort of addressing attribute.	Unaccceptable/Failing Marketing Development Team in no way incorporates course logic or addresses critical marketing attribute.

Subjects:

Business

Types:

Project

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