5 pts
4.5 pts
4 pts
3.5 pts
0 pts
How well does the problem statement/statement of need invoke pain ?
there a clear connection drawn between the needs of the consumer and the product/service offering?
Does the marketing survey create a clear gateway for consumer to share his/her purchase opinion(s)
Is the organization's vision, and objectives viable ?
How evident is the target market and the demographics that the organization aims to serve ?
Does the organization exhibit any form of marketing myopia ?
How well have the core competencies of the organization been communicated ?
How strong is the organization’s SWOT model ?
To what extent has the organization evaluated its industry ? Competitors ?
What consideration has been given to external success influencers ?
How create, unique, and clean is the logo/slogan ?
To what extent has the brand image been explained ?
How well thought out is the product/service mix ? The pricing model ?
How attractive and appealing is the print advertisement ? Relevance of celebrity endorsement if any ?
How appealing is the video/audio commercial ?
How clean and clear is the consumer purchase experience and its explanation ?
What logic has been placed behind the product/service distribution strategy ?
How clear and concise is the product/service public relations release ?
How attractive are the sales promotions/incentives ? Customer Loyalty Program ?
If applicable, what thought has been given to eMarketing ?