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Print Advertisement
Print Advertisement
You must create a print advertisement using a poster board, drawings, magazine ads, or other pictures. All elements must be present, including the AIDA principle. You can not use the Internet for this activity. Be very creative. You must also create at least two jingles/slogans for this assignment.
Rubric Code:
A7385W
By
pebido
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
9-12, Undergraduate
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Print Advertisement
Poor
1 pts
Fair
2 pts
Good
3 pts
Headline
Poor
Headline consists of more than 7 words and an attempt to emphasize the benefits is not clear
Fair
Headline consists of 6 to 7 words and while it attempts to stress the benefits of the product/service the benefits are not clear
Good
The headline is brief, stresses the benefits by making a promise, asking a question, posing a challenge, or using a testimonial
Copy
Poor
Copy is non-existent and/or does not follow any of the rules for effective copy
Fair
Selling message of the ad is vague; copy is somewhat complex; does not appeal to the senses; attempts to answer the who, what, when, where, why, and how but falls short; does not include a call for action
Good
The copy definitely presents the selling message of the ad. The copy is simple and direct; appeals to the senses; tells the who, what, when, where, why and how; adds a sense of desire and urgency; includes a call for action
Illustration
Poor
Illustration is non-existent and/or does not entice the reader to further explore the ad
Fair
Illustration is obscure and does not attract attention; fails to communicate a message
Good
The illustration attracts and holds the attention of the reader; encourages reader to explore copy; communicates a message that words cannot
Signature
Poor
The advertisement does not contain a signature (logo)
Fair
The advertisement contains a signature (logo) but the business and/or product is not instantly known
Good
The advertisement contains a signature (logo) that gets instant recognition for the business and/or product
Slogan
Poor
The advertisement does not contain a slogan
Fair
The advertisement contains a slogan but the business and/or product is not instantly known
Good
The advertisement contains a slogan that gets instant recognition for the business and/or product
Subjects:
Vocational
Types:
Project
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