4 pts
3 pts
2 pts
1 pts
The heart of the message and the details that support and describe it.
The way ideas are put in order to help the reader understand the message.
The precise and descriptive words that make the readers see, feel and understand the message.
The way sentences sound when read aloud.
Readers can tell that you are interested in your subject.
Correct spelling, grammar, capitalization, and punctuation that allow the reader to focus on the message.