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Sales Speech 
Students will research, plan, and compose a speech in which their performance will be evaluated in terms of specific standards set in class, including the clarity and completeness of your speech, your ability to relate visual displays as your speak and the quality of your presentation in explaining your topic matter. Students must use props, visuals, or audio. Non-verbal communication is highlighted. Students will have 3 to 4 minutes to deliver the speech.
Rubric Code: A367XA
Ready to use
Private Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Sales Speech
  Excellent

5 pts

Good

4 pts

Fair

3 pts

Poor

2 pts

Introduction

Excellent

Clever attention-getting introduction with a clear indication of the thesis and major points to be discussed.
Good

Introduction orients the audience to topic and theme, but is not engaging. The audience has an idea of what is to follow.
Fair

Introduction establishes the topic or the theme but not both. Not attention-getting.
Poor

Introduction does not grab attention. There is not an easily identifiable thesis or idea of the major points to be discussed.
Content

Excellent

Demontrates complete understanding of topic and uses effective transitions. Support material displays original, relevant, and logical thought.
Good

Demonstrates a clear understanding of the topic. Generally effective transitions but support material lacks in originality, relevancy and/or thought.
Fair

Content is accurate, but does not demonstrate depth,
development, or complete understanding.
Poor

Little or no grasp of the information. Support material may be inaccurate, inappropriate, and/or too general.
Conclusion

Excellent

Completely demonstrates through summary how all the major points were addressed. Creative connection back to the introduction. Thesis statement restated.
Good

Effectively demonstrates how the speech has addressed the thesis and main points but does not include a creative method of remembrance for the audience.
Fair

Provides some type of summary, but does not elaborate on the thesis or major points.
Poor

Speech concludes without a summary and/or restatement of thesis or main points. The speech seems to stop or the speaker uses some variation of "That's about it."
Organization

Excellent

Thoughts are clearly organized, developed, and supported to achieve the purpose. Transitions are effectively utilized to create a smooth transition from point to point.
Good

Ideas flow smoothly from introduction to conclusion. Transitions are generally effective.
Fair

Logical progression of thoughts, but transitions are awkward. An attempt at structure is present, but can be illogical or inconsistent.
Poor

There appears to be no clear structure of thoughts. Ideas lack direction. Transitions are awkward and/or non-existent.
Eye Contact

Excellent

Speaker rarely refers to notes. Makes sustained eye contact with all members of the audience.
Good

Speaker maintains inconsistent eye contact with the audience or focuses on one person/part of the audience, ignoring the rest.
Fair

Speaker frequently refers to notes and makes little eye contact with the audience.
Poor

Speaker reads the speech and/or rarely looks at the audience, if at all.
Vocal Delivery

Excellent

Excellent vocal expression including appropriate variance in volume, pitch, and rate. Enthusiatic about topic.
Good

Good vocal expression including appropriate volume, pitch, and rate.
Fair

Some vocal expression, but lacking in enthusiasm, volume, pitch, and/or rate.
Poor

Monotone and/or mumbling. Not effective in maintaining the audience's attention.
Lacking in enthusiasm, volume, pitch, and/or rate.
Elocution

Excellent

Speaker uses correct pronunciation, grammar, and articulation. There are no vocalized pauses.
Good

Speaker has good command of the language, but there are errors in pronunciation, grammar, and/or articulation. There are one to five vocalized pauses.
Fair

Speaker has a mediocre command of the language with frequent errors in pronunciation, grammar, and/or articulation. There are five to ten vocalized pauses.
Poor

Speaker has poor command of the language. Many words are used incorrectly. There are more than ten vocalized pauses.
Body Language

Excellent

Excellent posture with no swaying. Gestures are smooth and appropriate. There is no fidgeting. The speaker appears completely at ease.
Good

Speaker usually maintains good posture, but may sway or lean on the podium. There is a small amount of fidgeting, but the speaker appears mostly at ease. There are a few gestures.
Fair

Speaker leans on the podium and/or fidgets. There was very little gesturing and/or movement.
Poor

Speaker leans on the podium and/or fidgets. There is no gesturing and/or movement. Tension and nervousness are obvious and the speaker has difficulty recovering from mistakes.
Outline

Excellent

Appropriate usage of formal outline as described in class and in textbook. Organizational plan is noted at the top of the outline.
Good

Formal outline is utilized, but with three or less errors. Organizational plan is noted at the top of the outline.
Fair

Formal outline is utilized, but there are more than three errors and/or the Organizational plan is not noted.
Poor

No formal outline is available.
Visual Aids

Excellent

Superior use of visual aids to enhance the quality of the speech and the audience's understanding.
Good

Good utilization of visual aides. Enhanced the audience's understanding, but with minor distraction.
Fair

Fair use of visual aids, but these were a distraction for the speaker and/or the audience.
Poor

Poor use of visual aids which detract from the speech and/or are used inappropriately.



Keywords:
  • Speech to Inform







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