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iRubric: Advertising Campaign rubric
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Advertising Campaign
Advertising Campaign
Students need to develop an advertising campaign, for a product of their choice, that would appear in a magazine.
Rubric Code:
A2WBC6
By
annapeppina
Ready to use
Public Rubric
Subject:
English
Type:
Assignment
Grade Levels:
9-12
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Poor
5 pts
Fair
10 pts
Good
15 pts
Creativity
Poor
Campaign was too plain and ordinary. Did not highlight the product effectively.
Fair
Campaign was interesting. Did a mediocre job to highlight the product.
Good
Campaign was innovative and original.
Highlighted the product effectively.
Presentation
Poor
Poor use of pictures and graphics. Poor spelling and bad grammar. Did not get promotional message across to the consumer.
Fair
Good use of pictures and graphics. Good spelling and grammar. Did not have a strong promotional message.
Good
Excellent use of pictures and graphics. Excellent spelling and grammar. Had a strong promotional message.
Advertisement Summary
Poor
Only attempted to answer less than half of the questions related to the design brief. Poor spelling and bad grammar.
Fair
Only answered Did not meet only 50 to 75% of the questions related to the design brief. Decent grammar and spelling. Was more specific and thorough.
Good
Answered more than 75% of the questions related to the design brief. Excellent grammar and spelling. Was very specific and thorough.
Keywords:
Advertising
Subjects:
Business
English
Types:
Assignment
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