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iRubric: Advertisement rubric

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Advertisement Rubric Code: A2548W By ntk110 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8, 9-12, Undergraduate

Advertisement
	Poor 10 pts	Fair 15 pts	Good 20 pts
Item Description	Poor The advertisement did not clearly explain what the item was.	Fair The advertisement clearly explained the item but left out a description of uses.	Good The advertisement clearly explained the item and its uses.
Visual Organization	Poor The advertisement lacked images, color, graphics. The poster was messy and looked rushed.	Fair The advertisement contained images, but they could have been neater. The description of the item was present but was was messy and hard to understand.	Good The advertisement contained vivid colors, neat writing, graphics, and was spaced correctly.
Descriptive Language.	Poor The advertisement lacked description of the product being sold.	Fair Some description was included but the advertisement would have been enhanced by the addition of more specifics about the product.	Good The advertisement contained clear and concise description. The language used was powerful and persuasive.
Group Presentation	Poor The presentation lacked enthusiasm. The group simply read from the poster and made little to no effort to make the presentation exciting.	Fair The presentation included energy but was not well-planned. Presenters were not quite sure what to say next.	Good The presentation was fun, interesting, energetic and well-planned. Questions from the audience were answered confidently and knowledgeably.
Individual Effort	Poor The individual barely participated in the project. The individual had almost no input and did not show much effort to participate.	Fair The individual participated on a limited basis. The individual participated when prodded by the group members and showed some effort.	Good The individual was very active throughout the entire process. Participated with ideas, brought energy and enthusiasm to the group.