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iRubric: Social Cause Persuasive Campaign Project rubric

iRubric: Social Cause Persuasive Campaign Project rubric

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Social Cause Persuasive Campaign Project 
Advertising Campaign
Rubric Code: A232XB8
By crazyvirgy
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8, 9-12

Powered by iRubric Social Cause Persuasive Campaign Project
  Needs improvement

5 pts

Fair

15 pts

Good

20 pts

Excellent

25 pts

Completeness

Needs improvement

Advertising missing many elements, such as visual images, boxed explanations, a purposeful color scheme, may lack a slogan. Lots of empty space, little effort evident. Poster is too small or too big.
Fair

Advertising campaign missing a two or three elements: boxed explanations, slogan, visual images. Empty space but effort has been put in.
Good

Advertising campaign has most of the elements, little empty space, looks like effort has been put in. May be missing one or two of total of following: boxed explanations, visual images. Campaign has a slogan.
Excellent

Advertising campaign meets all requirements, has no empty space. The collage has all of the visual images for advertising campaign, slogan, boxed explanations, labeled images that appeal to a specific audience, color scheme.
Images

Needs improvement

Images and color scheme that lacks appeal. Images are not consistently titled.
Fair

A few images or color scheme lack appeal. Images are titled.
Good

Titled images and color scheme that basically appeal to an audience. Images are titled.
Excellent

Advertising campaign has all the visual images that appeal to a specific audience in a variety of ways along with a color scheme, and 2 advertising techniques. Images are titled.
Writing

Needs improvement

The writing is too brief for images and campaign message for the audience, and slogan. The campaign was put together with little thought.
Fair

Explanation lacks clarity of purpose for images, audience, and slogan. The basic plan lacks clarity of purpose.
Good

Basic explanation of images for audience, and slogan, more or less persuasive. The campaign advertisement has a basic plan.
Excellent

Thoughtfully boxed explanations of images for audience, and slogan, very persuasive. The advertisement is print ready. The campaign shows that the writer has a clear plan for marketing purposes.
Creativity and Neatness

Needs improvement

The advertising campaign lacks understanding of the project or thoughtfulness in its creation. It shows little effort.
Fair

The advertising campaign lacks a complete understanding of the project. It lacks the execution of the creative idea.
Good

The advertising campaign reflects an understanding of the project. It is creative and neat.
Excellent

The advertising campaign reflects a strong understanding of the project. It is creative and neat.
Editing

Needs improvement

Formatting is unconventional. Many errors in grammar conventions.
Fair

Formatting and grammar conventions errors that distract the reader.
Good

Formatting and grammar convention errors but do not distract the reader.
Excellent

Text is polished and formatted.
Presentation

Needs improvement

Difficult to hear or understand. No expression in voice. Eye contact needs improvement. Slouching or shifting, and nervous hand movements.
Fair

Could be heard some of the time or somewhat difficult to understand. Little expression. Fair eye contact. Slouching nervous hand movements.
Good

Could be heard clearly. Good expression and rate. Good eye contact. Stands straight. Some exaggerated hand movements.
Excellent

Effective volume, diction, rate, and expression. Appropriate pauses. Excellent eye contact. Stands straight, hands by side.




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