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iRubric: Social Cause Persuasive Campaign Project rubric
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Social Cause Persuasive Campaign Project
Advertising Campaign
Rubric Code:
A232XB8
By
crazyvirgy
Ready to use
Public Rubric
Subject:
English
Type:
Presentation
Grade Levels:
6-8, 9-12
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Social Cause Persuasive Campaign Project
Needs improvement
5 pts
Fair
15 pts
Good
20 pts
Excellent
25 pts
Completeness
Needs improvement
Advertising missing many elements, such as visual images, boxed explanations, a purposeful color scheme, may lack a slogan. Lots of empty space, little effort evident. Poster is too small or too big.
Fair
Advertising campaign missing a two or three elements: boxed explanations, slogan, visual images. Empty space but effort has been put in.
Good
Advertising campaign has most of the elements, little empty space, looks like effort has been put in. May be missing one or two of total of following: boxed explanations, visual images. Campaign has a slogan.
Excellent
Advertising campaign meets all requirements, has no empty space. The collage has all of the visual images for advertising campaign, slogan, boxed explanations, labeled images that appeal to a specific audience, color scheme.
Images
Needs improvement
Images and color scheme that lacks appeal. Images are not consistently titled.
Fair
A few images or color scheme lack appeal. Images are titled.
Good
Titled images and color scheme that basically appeal to an audience. Images are titled.
Excellent
Advertising campaign has all the visual images that appeal to a specific audience in a variety of ways along with a color scheme, and 2 advertising techniques. Images are titled.
Writing
Needs improvement
The writing is too brief for images and campaign message for the audience, and slogan. The campaign was put together with little thought.
Fair
Explanation lacks clarity of purpose for images, audience, and slogan. The basic plan lacks clarity of purpose.
Good
Basic explanation of images for audience, and slogan, more or less persuasive. The campaign advertisement has a basic plan.
Excellent
Thoughtfully boxed explanations of images for audience, and slogan, very persuasive. The advertisement is print ready. The campaign shows that the writer has a clear plan for marketing purposes.
Creativity and Neatness
Needs improvement
The advertising campaign lacks understanding of the project or thoughtfulness in its creation. It shows little effort.
Fair
The advertising campaign lacks a complete understanding of the project. It lacks the execution of the creative idea.
Good
The advertising campaign reflects an understanding of the project. It is creative and neat.
Excellent
The advertising campaign reflects a strong understanding of the project. It is creative and neat.
Editing
Needs improvement
Formatting is unconventional. Many errors in grammar conventions.
Fair
Formatting and grammar conventions errors that distract the reader.
Good
Formatting and grammar convention errors but do not distract the reader.
Excellent
Text is polished and formatted.
Presentation
Needs improvement
Difficult to hear or understand. No expression in voice. Eye contact needs improvement. Slouching or shifting, and nervous hand movements.
Fair
Could be heard some of the time or somewhat difficult to understand. Little expression. Fair eye contact. Slouching nervous hand movements.
Good
Could be heard clearly. Good expression and rate. Good eye contact. Stands straight. Some exaggerated hand movements.
Excellent
Effective volume, diction, rate, and expression. Appropriate pauses. Excellent eye contact. Stands straight, hands by side.
Subjects:
English
Types:
Presentation
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