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Team development of a Marketing Plan

Development of a marketing plan for a new or improved product or service

Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html

Student is to create a power point presentation of 10 slides (excluding introductory, reference and concluding page) that discusses your marketing, advertising and promotional plan. Slides are to include accurate information and pictures. Student must present information & power point presentation to the class. Information must be in depth; student will give appropriate credit to where information was gathered - NO PLAGIARISM. Must be STUDENT ORIGINAL. References must be listed in APA format on the reference slide. The power point should have speaker notes that correlate to the written work submitted.

Students develop a business plan for a retail or service business that will be part of a new retail mall. Each team of 2 or 3 students will be responsible for all portions of the comprehensive plan that covers everythnig, including setting goals and writing a mission statement, developing the marketing plan, etc.