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Module assignments

Student groups will produce a 2 minute commercial advertising an existing green product. Student groups will begin with a neatly illustrated storyboard, planning an effective beginning, middle and end, while contributing positively to the group, and using time productively (100 points). Next, students will write a script that demonstrates: an effective hook and conclusion; focus on target audience; use of visual/auditory persuasive techniques; logical organization with clear transitions connecting main points; appropriate tone; pacing that keeps viewer attention; perfect editing with detailed stage directions; 'green' aspects of product; evident research (100 points). Finally, student groups will perform their commercials (100 points).

Your task is to create an advertising campaign for an innovative product you create, using pitch, jingle and model of product.