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Assessment of press release.

Students will write a persuasive editorial of their choice Access and use language to construct and demonstrate knowledge. Organize writing so that it has an inviting introduction, a logical progression of ideas, and a purposeful conclusion. Develop ideas and content with significant details, examples, and/or reasons Use a variety of sentence structures with varied length.

Students will write a persuasive editorial of their choice topic, while applying their knowledge of ethos, pathos, and logos. Standards: 2.a Write in a variety of genres such as editorials, personal narratives, essays, stories, and letters for specific purposes. 3.d Use conventions correctly. 4 Access and use language to construct and demonstrate knowledge. 2.b Organize writing so that it has an inviting introduction, a logical progression of ideas, and a purposeful conclusion. 2.g Develop ideas and content with significant details, examples, and/or reasons to address a prompt. 2.f Use a variety of sentence structures with varied length.

Use this rubric for grading student papers. Can be customized for any subject.

Use this rubric for grading student papers. Can be customized for any subject.

Use this rubric for grading student papers. Can be customized for any subject.

Choose a persuasive public service announcement from a not for profit organization You may choose a print radio or television announcement Discuss the context and purpose of the message. critique the style of the ad and use of propaganda techniques Be specific. Discuss audience and reach. Discuss effectiveness of style and medium analyze the effectiveness of the message in regards to target audience. What would you have done differently in this campaign?

Campaign Plan & Assignments Individual Assessment PR 68/BRDCST68