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rubrics by cookcm
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22
Rubrics
Title
Built By
1
Non-profit APA Report
20% of course grade
Grade levels:
Undergrad
cookcm
2
SMM small group presentation
20% of course grade
Grade levels:
Undergrad
cookcm
3
SMM Brand Report
20% of course grade
Grade levels:
Undergrad
cookcm
4
DM Individual Written Report
30% of course grade
Grade levels:
Undergrad
cookcm
5
DM Individual Recorded Presentation
Grade levels:
Undergrad
cookcm
6
Group Presentation Rubric Group Member Evaluation
Peer review. Group evaluation form. Available via Google Forms: https://forms.gle/dFnh9VMK9vtWG17s5
Grade levels:
Undergrad
cookcm
7
Lurssen vs. Young Digerati
Who: ....wrote/planned the best for the "segment 04" customer Who: ...wrote/planned more accurately about the actual topic (i.e., focused/succinct product research). Who: ...planned/pitched/applied/aligned best with the customer’s journey. Who: ...planned/pitched applied where 04 was in their journey. Who: ...planned/pitched finished with the right goal in mind (i.e., conversion) and validated the TCO Who: …sounds like Lurssen’s brand voice?
Grade levels:
Undergrad
cookcm
8
Social Media Marketing Campaign
Grade levels:
9-12
Undergrad
cookcm
9
Video Presentations
Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html
Grade levels:
6-8
cookcm
10
Individual Project: MKT Reflection Paper
Grade levels:
Undergrad
cookcm
11
Group Work: Class Presentations
Grade levels:
Undergrad
cookcm
12
Sales Presentation
This tool could be utilized to evaluate a sales presentation in any context.
Grade levels:
Undergrad
cookcm
13
STP: Class exercise
Grade levels:
Undergrad
cookcm
14
Environmental Scan: Business Writing
GROUP PROJECT: Section 1: Conduct a complete/holistic environmental scan. Collect as much data about the brand and/or service. Such as; the history of the brand, strengths, weaknesses, opportunities, and threats; analyze digital footprint (i.e., website, social media presence, online reviews, blogs, gaming, apps, etc. whatever is applicable for the brand). Maximum of 1000 words. Please be sure to include Tables and Figures which are not part of the maximum word limit.
Grade levels:
Undergrad
cookcm
15
The Blowing Rock Tourist Attraction: Rubric
Evaluation criteria for Group Marketing Plan Presentation
Grade levels:
Undergrad
cookcm
16
Virtual Branding Stories
VBS grading: In general, your branding stories must have eight (8)+ distinct parts in order to receive 100%. All eight (8) bullets; plus, information on the place, product weight, price and competitor products. Students are also free to add product-specific information with respect to marketing ethics (Chapter 1); marketing strategy with positioning and segmentation (Chapter 4); and/or buying behavior (Chapter 6). 6-7 parts = 90% 4-5 parts= 80% 2-3= 70% 0-1= parts 60%
Grade levels:
Undergrad
cookcm
17
Marketing Plan Group Project Presentation
DRAFT Evaluation criteria for Group Marketing Plan Presentation
Grade levels:
Undergrad
cookcm
18
Best Animated ads of Coca-Cola
Teams will watch and evaluate five (5) Coca-Cola animated video and rate each video with respect to the four (4) P's of Marketing. In addition, teams will evaluate target market OR innovation commercial attributes.
Grade levels:
Undergrad
cookcm
19
Learjet Class Project
Grade levels:
Undergrad
(draft)
cookcm
20
MKT3235 SMM BRAND report
Grade levels:
Undergrad
(draft)
cookcm
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