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iRubric: COM 1000 Persuasive Speeches rubric

iRubric: COM 1000 Persuasive Speeches rubric

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COM 1000 Persuasive Speeches 
Rubric Code: P2484CA
By lfeleciano
Draft
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

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  Excellent

5 pts

Good

3 pts

Fair

1 pts

Attention Getter

Excellent

Effective use of attention getting strategy (quote, statistic, question, story, etc.) to capture listeners’ attention and to introduce topic. Attention getter is relevant and meaningful and seemed to gain the desired response from audience.
Good

Use of relevant attention getting strategy, but
did not seem to adequately capture audience
attention and/or lead to desire outcome.
Fair

No attention getting strategy was evident.
No clear or relevant connection to topic and/
or speech purpose.
Thesis Statement

Excellent

Speaker clearly formulated and stated thesis
statement during the speech introduction. Thesis statement identifies topic and encompasses/ previews main points.
Good

Thesis is clearly implied, although not
explicitly stated. Topic is clearly identified,
but main points are not clearly previewed.
Fair

No thesis statement (implied nor explicit).
Main points are not clearly identified,
audience unsure of direction of the message.
Connection w/Audience

Excellent

Clearly stated the relevance of topic to audience needs and interests. Thoughtful audience analysis reflected through choice of topic and supporting evidence.
Good

Topic seems somewhat relevant to audience,
but not explicitly stated. Vague reference to
audience needs and/or interests.
Fair

Topic seems irrelevant to audience needs
and interests. No attempt made to connect
topic to targeted audience.
Subject Knowledge

Excellent

Depth of content reflects knowledge and
understanding of topic. Main points adequately
substantiated with timely, relevant and sufficient support. Provided accurate explanation of key
concepts.
Good

Provides some support for main points, but
needed to elaborate further with
explanations, examples, descriptions, etc.
Support is relevant, but not timely.
Fair

Provides irrelevant or no support.
Explanations of concepts are inaccurate or
incomplete. Listeners gain little knowledge
form presentation.
Organization

Excellent

Uses effective organizational pattern for speech purpose. Main points are clearly distinguished from supporting details. Signposts are effectively used for smooth and coherent transitions.
Good

General structure/organization seems
adequate but some blurring between main
points and supporting details. Logical flow,
but no clear signposts for smooth transitions.
Fair

Lack of structure. Ideas are not coherent and
transitions are forced or blurred. Difficult to
identify introduction, body, and conclusion.
Logical Appeal

Excellent

Presents sound arguments to support major
claim. Arguments are supported with
sufficient, relevant and valid evidence.
Reasoning is free of fallacies.
Good

Some arguments are sufficiently
supported but some unsupported
assertions are also present. Minor
reasoning fallacies.
Fair

Arguments lack relevant and valid
evidence. Information is incorrect and/or
outdated. Many fallacies are present in
the reasoning.
Emotional Appeal

Excellent

Effectively and ethically appeals to audience
emotions (anger, fear, compassion, etc.) to
achieve the persuasive goal. Vivid and
emotive language effectively used to create
imagery to engage audience emotionally.
Good

Appeals to audience emotions (anger,
fear, compassion, etc.) to achieve the
persuasive goal, but fails to observe
ethical responsibilities. Creates some
effective imagery through language.
Fair

Fails to appeal to audience emotions. No
attempt to use vivid or descriptive
language to capture audience emotions.
Credibility

Excellent

Sources of information are clearly identified and properly cited. Establishes credibility and authority of sources presented. Balances a variety of perspectives and recognizes opposing views.
Good

Most sources are clearly cited, but fails to
effectively establish credibility and authority
of sources presented. Seems fair, but fails to
acknowledge opposing perspectives.
Fair

Fails to identify and cite sources. No attempt
is made to establish credibility and authority
of sources presented. One-sided argument,
no other perspectives are considered. Some
identifiable bias.
Voice

Excellent

Natural variation of vocal characteristics (rate,
pitch, volume, tone) in Standard English to
heighten interest and match message appropriately.
Good

Limited variation of vocal characteristics.
Use of rate, pitch, volume and tone seemed
inconsistent at times.
Fair

Monotone or inappropriate variation of
vocal characteristics. Inconsistent with
verbal message.
Fluency

Excellent

Appropriate pronunciation, enunciation, and
articulation. Lack of noticeable vocalized fillers.
Good

Few noticeable errors in pronunciation,
enunciation and articulation. Minimal use of
vocalized fillers.
Fair

Excessive fluency errors interfered with
message comprehension. Excessive use of
vocalized fillers.
Feedback to Classmate

Excellent

Responded to two classmates
Good

Responded to 1 classmate
Fair

Did not respond to classmates




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