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iRubric: Firebolt Advertisement rubric

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Firebolt Advertisement Print Advertisement You must create a print advertisement for a new Firebolt broom. Rubric Code: E24848X By mjedison Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8, 9-12

Print Advertisement
	Above 4 pts	Meeting 3 pts	Almost Meeting 2 pts	Below 1 pts
Message Information on the product is clearly laid out.	Above Writing is engaging and shows an outstanding writer's voice. Audience clearly understands the product and the message behind it.	Meeting Word choice is engaging and you have a distinctive writer's voice. Audience clearly understands what this product is all about.	Almost Meeting Word choice is mostly engaging. You have some variety in the style of ad.	Below Word choice is too simple or repetitive.
Slogan and Logo Product contains a logo and slogan are clearly identified.	Above Excellent use of colour and space. Excellent organization. Excellent slogan and logo.	Meeting Good use of colour and space. Ad is well organized. Effective slogan and logo.	Almost Meeting Includes some colour but overall poor organization. Poor slogan and or logo,	Below Includes no colour and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.
Target Audience Target audience is identified.	Above Ad is completely suitable and relevant for the target audience.	Meeting Ad is mostly suitable and relevant for the target audience.	Almost Meeting Ad is somewhat suitable and relevant for the targeted audience.	Below Ad is neither suitable nor relevant for the target audience.
Persuasive Techniques Persuasive techniques used in advertisement.	Above 2 or more persuasive techniques are used in the print advertisement. Effect is persuasive.	Meeting 1 persuasive techniques used in the print advertiement. Effect is persuasive.	Almost Meeting No use of required persuasive techniques effectively used in advertisement. Effect is persuasive but of another technique.	Below No use of persuasive techniques. Or although most or all techniques are present, their effect is not persuasive.